How to describe Philips Lighting Indonesia in one image?

Philips Lighting Indonesia as a multinational company has the official batik shirt that represents the company with batik Indonesia pattern, with two color option, white and purple. As the employee, I am proudly wearing this batik shirt, especially when business trip abroad. The response from my colleagues is amazing. Most of them love the batik and ask how to have or buy that Philips batik shirt. But then, I ask myself, what is after batik shirt? And to be exact, how to describe Philips Lighting Indonesia in one image. The image that can be applied as identity, ornament or perhaps can be applied as the gift to our guest or customer. Read more


An ordinary review of “The Science of Lighting” book.

Just like mentioned on its cover, this book will tell us a lot about the science of lighting. A guide for people who want to know more and understand more about lighting. It will tell us about light and radiation, how is light produced, how is light directed and screened, about quantities of light and the unit, about light and vision, light with color, about light and health, about lighting quality. The way of this book tell us about the content is easy to follow and understand. Even though it tells a lot about the science (of course include with formulas, calculation, science terms, etc), the writers have done a great job to make the content easy to understand, even for people who just know or newly learn about lighting.

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Madrid from my smartphone lens

This is my short trip with short time to explore and reveal the beauty of Madrid. Actually, this is the second time I visited this city, the first time has happened at the end of December 2015. Yes, it has been almost 12 years ago. Arrived at Madrid on Tuesday afternoon (26/09) and leave Madrid on Friday evening (29/09), with two days (28 – 29 Sept) were use for Partner Summit.

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Decorative Lighting Semanggi Bridge

To be involved and succeed in a prestigious project is everybody dream. Including myself. This Simpang Susun Semanggi project using decorative lighting to differentiate this iconic bridge from other iconic projects. Give beauty look to Jakarta landscape at night. Collaborate with PT. Mandala Putera Prima as the subcontractor for this project (with Wijaya Karya as the main contractor), Philips finally installed the Philips Color Kinetics solution with iColor Flex LMX Gen 2 at the body of this bridge. There are around 13,900 nodes installed around the body. With translucent dome finishing for this flex lamp, it gives sparkle and bright effect at night, also visible from the distances.

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Perjalanan ke Hanoi dalam sketsa

Bagi saya ini adalah pertama kali menjejakkan kaki di negara anggota ASEAN yang mempunyai ibukota bernama Hanoi. Kali ini kunjungan dilakukan bersama kurang lebih 200 karyawan PT. Philips Indonesia, pada tanggal 10 – 14 Agustus 2016. Philips Indonesia Employee Trip 2016. Pertama kalinya bagi saya bepergian ke luar negeri bersama dengan 200 orang lebih. Pertama kalinya juga bagi saya datang di bandara CGK pada pukul 3 pagi, demi first flight ke Singapura menggunakan Singapore Airlines.

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General lighting at train station


This linear arrangement of general lighting give a clean & modern look for this train station. Lighting aimed on area where passenger get in and get out from the train.
Photo taken from : Berlin Central Station (Berlin Hauptbahnhof)

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Lighting mockup

above : lighting mockup on ceiling prototype, scale 1:1

In manufacturing and design process, a mockup, or mock-up, is a scale or full-size model of a design or device, used for teaching, demonstration, design evaluation, promotion, and other purposes. A mockup is a prototype if it provides at least part of the functionality of a system and enables testing of a design. Mock-ups are used by designers mainly to acquire feedback from users.

In lighting project, mockup required to evaluate design that proposed by designer or consultant, to analyze the effect and in the end to get approval by consultant itself or by the customer or owner. Sometimes mockup required by consultant to compare the lighting solution proposed by each vendor or supplier, which one is passed the lighting-design requirement.


Flexible wall illumination

With flexible wall illumination you can change the color and the mood of your shop, creating the right ambience for a given audience at a given time. The color can change very gradually or within a second. It can change over a period of time (e.g. to attract attention) or it can remain static for as long as you want it to (e.g. to complement a promotion). It can change between bright, saturated colors and soft pastel tones of white, e.g. to create a warm atmosphere during the winter.

Make the customer stay longer

Flexible and adaptive, lighting enables retailers to create dynamic shop environments that convey powerful, engaging impressions. It can be used to optimize product presentations, and it can be adapted to support the latest‚collection, specific themes, the seasons, materials, colors, etc. It can also create a stage for temporary promotions.

Make the customer come back

In the evening too, when the shop is closed and outside lighting levels are low, new dramatic effects can be applied, again creating fresh and memorable impressions.

source : Philips Lighting

Decorative elements on shop lighting


Case study:

Color-changing LED to highlight the product-display. Maybe the purpose of installing color-changing effect will give good appearance and attracting people to give more attention to the product-display. But it is not correct. Why? Because it can’t reveal the true color of products that display. The Blue color of clothes will not display as blue, the white color of shoes will not displayed as white, etc. Color-changing effect will work when the surrounding area set to dark, and if the surrounding area more bright, the color-changing LED will meaningless.

Solution :

Decorative elements can be applied throughout the shop. They can be used for a variety of purposes, for example to attract attention and create stopping power – highlighting product presentations and visual merchandizing, complementing retail promotions or the shop interior, or creating ambience for a given occasion or audience. The lighting color can change very gradually or within a second. It can change over a period of time or remain static for as long as you want it to. Decorative elements can also be used to underline architectural details, for example to enhance your store’s brand image.



The lighting in a shop is a key factor in creating that all-important first impression. Dynamic decorative elements attract attention of people passing by and enhance the in-store ambience. And lighting scenes that change within a short space of time are even more eye-catching because people are very sensitive to changes in light.

source : Philips Lighting

Marker/Path Lighting

Decorative Lighting for building, especially for outdoor area can be realized in many applications. One method is using path lighting that placed on the ground. The lighting system and cable buried under the ground. But in some application, people seems make wrong choice for solution. Instead using lighting system that dedicated or designed for path lighting, they use spot lighting. It will illuminate the area and make discomfort for human eyes. It will create glare.

From the photograph below, the luminaire/housing is right, but the lamp is wrong. Also it using Halogen lamp. This lamp type has short lifetime, high wattage consumption and create heat. So be careful on make product selection.

above : Lamp selection is not correct.

above : The result of wrong choice of lamp

above : Recommended products for marker/path lighting.