How to describe Philips Lighting Indonesia in one image?

Philips Lighting Indonesia as a multinational company has the official batik shirt that represents the company with batik Indonesia pattern, with two color option, white and purple. As the employee, I am proudly wearing this batik shirt, especially when business trip abroad. The response from my colleagues is amazing. Most of them love the batik and ask how to have or buy that Philips batik shirt. But then, I ask myself, what is after batik shirt? And to be exact, how to describe Philips Lighting Indonesia in one image. The image that can be applied as identity, ornament or perhaps can be applied as the gift to our guest or customer.


And somehow that idea has come. The shape and pattern of Gunungan Wayang blast my mind. This shape was iconic and originally from Indonesia. The quote from Wikipedia said The Gunungan (Javanese “mountain”), is a figure in the Indonesian theatrical performance of wayang kulit (puppet shadow play). A gunungan symbolizes the world-mountain. Gunungan also appears in the visual art, e.g. in crafts or as architectural elements. There are many articles on the internet that you can find if you want to learn about this gunungan wayang. Shortly, Gunungan on Wayang Kulit conical (taper) shape, here symbolizes human life, the higher our science and age, we should be more conical and full of wisdom. In my opinion, gunungan can be said as the universe. Wikipedia=


From that idea, I develop more to find out what is the representation of Philips Lighting that can fit inside the gunungan wayang. For sure, the company logo is a must and be placed in the center. Then I add the iconic lamp bulb shape and the LED logo. Combine with simplified batik pattern around the shield logo, lamp bulb, and LED logo. To make it more memorable that the artwork is from Indonesia, I put the Indonesia word below the shield logo. So, without further explanation, people will notice that it related something about Indonesia. This gunungan represent the universe of Philips Lighting Indonesia and the colorful pattern inside gunungan are represent the diversity; that we have come from different country, ethnic, gender, religion and together collaborate and contribute to make Indonesia safer and comfort place to live with lighting. This concept also similar to the national motto of Indonesia; Bhinneka Tunggal Ika, Unity in Diversity. The colors also represent the capability of LED technology to offer flexibility in term of lighting solution to the valuable customer or colorful of RGB output from the LED.



Then I do the collaboration with my little daughter to create the artwork as the weekend project. After the pattern cut on 3 layers of white paper, then we start to apply the paint. I give the opportunity to my daughter to apply blue color for the shield logo and also the black color for the gunungan pattern. Give her training to have the courage to apply color and do painting, have no worries to make mistakes. There is no “undo” in painting. Just paint and enjoy it. No worries about mistakes. You may make mistakes but you must learn from it and do not make same mistakes again. Perhaps painting is an easy task for some people, but for kids ( my daughter is 8 years old), we have to carefully encourage them and make it as fun activities. So they will voluntarily leave their iPad and play with real paint or color. Step by step and make this as fun activities for her. The rest of the process becomes my task. From the paint mixing, papercutting, apply colorful paints, apply glue and assembly all layers become finished artwork.



On Monday morning at the office, when met and chit-chat with Ditha Yustivia and Vera Yuanita, I ask their opinion related to the artwork that previously made. And surprisingly their feedback is made me speechless, they said this is beautiful artwork and encourage me to propose this to Pak Rami Hajjar. They believe that it can be a beautiful gift to our Global CEO that will visit our Indonesia office. Took more time to think and more courage to send the image to CEO of Philips Indonesia.



Yes, I am afraid, to be precise, afraid of rejection. But then I remember the lyrics of Fix You by Coldplay (2005); “But if you never try you’ll never know”. Then before going home at 7PM, I send messages to him, showing the image and said that he likes it. I got his permission to present it to our Global CEO. Thank you, Pak Rami Hajjar.


On D-Day, on Thursday afternoon (November 23, 2017) at Town Hall Meeting event, I am feeling so nervous. Even though I have been doing many presentations in front of high-rank customers, it seems not helping much at this event. Fortunately for me, the atmosphere at Town Hall Meeting was very good, warm and casual. The Global CEO, Eric Rondolat, seems to enjoy and relax during this event. And it helps me a lot. Then my name called by the MC and she asks me to come to the stage. This is it. Showtime for me.
Long story short, Alhamdulillahi Robbil `Alamin, he loves the gift and said will send the picture of this gift displayed in his house. To make this moment more memorable for me, I encourage myself to ask selfie with him. If he rejects it, it’s no problem for me, at least I already try and ask. But, lucky me, he agrees to take the selfie.



Since art has no boundaries, there will be different interpretation related to something. My description of Philips Lighting Indonesia with this gunungan image can be different with other people description. There is no right or wrong in this interpretation. I do hope that there will be somebody has different concept with me and when this happens, it will enrich the idea or perhaps open the discussion or collaboration to find the better idea.

Thank you, Mr. Eric Rondolat



Thanks to Ditha Yustivia, Vera Yuanita and Wulansari for your advice; to Ade Selvia, Aldy Primanda, and Yessy Nurbaiti, who share the photograph and video while I was on the stage.

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