Welcome to my personal blog and website.
I enjoy the freedom of expression and use this space to write about whatever’s on my mind. Most of the time, you’ll find me sharing thoughts on industrial design, lighting, art, architecture, technology, and the little things that shape our daily lives.
If you’re curious about my professional background, feel free to check out my resume below.
Everything published here reflects my personal views and experiences. They do not represent any company I work for or organizations I’m affiliated with. Most of the photographs are my own, though occasionally I use images from other sources purely for illustration.
Thanks for stopping by.
Profile
With 24+ years of experience in Sales, Business Development, Product Management, and Lighting/Product Design, I specialize in bridging creative thinking with technical and commercial execution — particularly in the lighting and consumer electronics industries.
I’ve led high-impact projects and strategic initiatives across Indonesia and the Asia-Pacific region, collaborating with architects, consultants, and business leaders.
My career includes leadership roles at GE Current Lighting, Signify (Indonesia & Global), and Panasonic, which have given me a unique blend of global perspective and local execution strength.
I thrive at the intersection of design, business strategy, and technology — and am now open to new opportunities where I can deliver value from concept to execution.
Key strengths:
• Architectural, Lighting, Product Design
• Product & Go-to-Market Strategy
• B2B Sales & Business Development
• Cross-functional Team Leadership
• End-to-End Project Execution
EXPERIENCES
PT. Pavilion Skena Luminasi
Feb 2025 – Present, Senior Lighting Designer
+ Design lighting systems for commercial, public, and architectural projects by combining functional needs, aesthetic goals, and energy efficiency.
+ Work closely with architects, project owners, and engineers to ensure designs meet both creative vision and technical requirements.
+ Support the team from early concept development to technical specification and project handover.
+ Actively contribute to internal discussions and brainstorming for improving design workflow and innovation.
GE Current Lighting Solution
Aug 2024 – Jan 2025, Sales Manager for Indonesia
+ Managed direct sales and channel partners to promote architectural and commercial lighting products in Indonesia.
+ Supported tender processes and technical clarifications for several government and private sector projects.
+ Developed sales pipelines and worked on building relationships with specifiers and project stakeholders.
+ Contributed to early-stage discussions for potential partnerships and pricing strategies.
+ Achieved initial traction with targeted accounts, contributing to ~15% monthly growth in leads during tenure.
Caregiving, Career Break
Apr 2024 – Jul 2024
When my beloved father passed away on April 10, 2024, due to illness, I decided to take a break and focus on taking care of my mother and family in Ngawi and Jakarta. Following my religious beliefs, which include a 100-day mourning and prayer period for the deceased, I also decided to take a career break for 100 days, lasting until July 18, 2024.
Signify Global Operation
Jul 2020 – Mar 24, Product Manager of 3D Printing for APAC Region
+ Led product development and management for 3D-printed luminaires in APAC, focusing on Indonesia and Australia.
+ Coordinated the setup of 3D print operations in Jakarta and Sydney, including pricing structure, SAP data setup, and market training.
+ Supported dozens of custom product requests per month from sales teams, ensuring feasibility and delivery alignment.
+ Maintained gross margins above 40% for key product lines (pendants and downlights) across markets.
+ Worked closely with R&D and local teams to align product specs with customer needs.
PT. Philips Indonesia – PT Signify Commercial Indonesia
(on May 16, 2018, Philips Lighting changed its name the company to become Signify)
Jan 2018 – Jun 2020, Key Account Manager of VAP for Architectural Lighting
+ Managed relationships with 4–5 key Value Added Partners (VAPs) responsible for sales and implementation of Color Kinetics and Vaya lighting systems.
+ Helped partners win projects by providing technical support, project design assistance, and commercial proposals.
+ Grew architectural lighting sales in Indonesia by 105% from 2018 to 2019, mainly through project wins and closer partner collaboration.
+ Supported delivery of major lighting installations at GBK Stadium, Semanggi Bridge, THE Tower, Sei Carang Bridge, AEON JGC, and other notable sites.
+ Regularly coordinated with the global and regional team for product training and pre-sales support.
Jan 2015 – Dec 2017, Sales Manager for Color Kinetics & Vaya
+ Promoted and managed sales of Philips Color Kinetics & Vaya lighting systems for architectural applications, positioning them as a preferred choice in high-visibility projects.
+ Provided end-to-end support to business partners, lighting specifiers, and project owners — including design input, technical guidance, and commercial coordination — to ensure successful project execution.
Apr 2013 – Dec 2014, Lighting Application & Specifiers (LiAS) Manager
+ Led the Lighting Application & Specifiers (LiAS) Department, managing a team of 4 Segment Managers across Jakarta and Surabaya, and supporting a nationwide network of over 45 LiAS members from project dealers.
+ Provided creative and technically sound lighting application support to both internal teams and external stakeholders, including architects, consultants, and partners. Regularly conducted training sessions and workshops to enhance knowledge and application standards.
Jul 2011 – Mar 2013, LED & Solar Road Lighting Segment Manager
+ Led the development and implementation of technical strategies to support the adoption of LED and solar road lighting solutions in key infrastructure projects.
+ Identified and pursued project opportunities, resulting in exceeding the 2012 sales target by achieving 107% of the annual goal.
+ Collaborated closely with the sales team to drive the Solar LED Road Lighting business, generating €1.2 million in sales and contributing 80% of total Solar LED sales in the Asia Pacific region that year.
Jun 2007 – Jun 2011, LED Design & Application Specialist
+ Developed creative and technically sound lighting application concepts to support both internal teams (sales) and external collaborators such as lighting specifiers.
+ Worked closely with the sales and marketing teams to support project acquisition efforts and contribute to overall sales growth.
+ Conducted product and application training sessions for Philips Business Partners and lighting specifiers to strengthen product knowledge and application confidence.
PT. Panasonic Manufacturing Indonesia
Jun 2003 – Aug 2006, Industrial Designer
+ Led product design projects for washing machines, air conditioners, and electric fans, overseeing the whole process from concept development to execution.
+ Awarded the 2006 Indonesia Good Design Selection (IGDS) GOLD AWARD in the Kitchen Appliance and Housekeeping Goods category for the Panasonic Dish Dryer D-Sterile FD-S03S1, recognizing excellence in product design.
EDUCATION
I obtained a Bachelor’s degree (Sarjana Teknik) in Industrial Design from Sepuluh Nopember Institute of Technology (ITS) in Surabaya, Indonesia (www.its.ac.id). Additionally, I was awarded the Yayasan Supersemar scholarship in 1997 and received the Asia Development Bank scholarship three times in 1997, 1998, and 1999.
AWARDS
- Received the Gold Award for Good Design at the Indonesia Good Design Selection (IGDS) in 2006 for the Panasonic Dish Dryer, D-Sterile FD S-03S1.
- Ranked as a Top 10 Finalist at the 3rd Automotive Design and Styling Competition held at the Indonesia International Motor Show (IIMS) in Jakarta from July 19-28, 2007.
- Named a Top 5 Finalist at the 1st Djarum Black Innovation Award in Jakarta in 2007.
- Selected as a Top 50 Finalist at the 3rd Djarum Black Innovation Award in Jakarta in 2009.
INTELLECTUAL PROPERTY RIGHTS (IPR)
I am the holder of Intellectual Property Rights (IPR) for the Panasonic Air Conditioner CU-CS5/7/9DKJ series, the Panasonic Washing Machine with a smile curve body, and the Panasonic D-Sterile FD-S03S1.
OVERSEAS TRAINER
Trainer of Lighting Design & Visualization Software for Philips APAC – LiDAC members in Singapore on 4th & 5th March, 2008.
Contact me at:
- email: contact@arisdn.com
- Twitter: @arisdn
- Instagram: @arisdn
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